Content Algorithms

Customize your eCommerce search with content algorithms by defining synonyms, phrases, concepts, and more to improve result relevancy.

Search is at the heart of any successful eCommerce experience. When shoppers visit your site, they expect to find relevant products quickly—even if their search query is misspelled, unclear, or slightly off-target. That’s where Netcore Unbxd’s AI-powered search algorithms come in. They are designed to understand shopper intent and deliver accurate, relevant results in real-time.

However, every business is unique. You may use specific product terms, naming conventions, or customer language that our default AI models may not fully understand right out of the box. That’s why the Content feature in the Algorithms section of the Unbxd Console gives you the flexibility to customize how search understands your site’s language.

Why Use the Content Section?

The Content section allows you to add site-specific dictionaries to help Unbxd algorithms better interpret your unique product catalog and customer behavior. This ensures that your search results stay relevant, even in edge cases. By configuring key content types like Synonyms, Phrases, Stemming, Concepts, Stop Words, and Spellcheck, you can improve the accuracy and performance of your on-site search.

Let’s take a quick look at what each of these content types does:

Synonyms

Match similar words so that a search for “pants” also shows results for “trousers.” This ensures shoppers always see relevant options, no matter which term they use.

Phrases

Help the algorithm understand multi-word terms as a single product type. For example, “shoe polish” should return polish used for shoes—not shoes themselves.

Stemming

This overrides the default word stemming. For instance, “bedding” might otherwise be reduced to “bed,” leading to irrelevant results. You can customize this behavior as needed.

Concepts

Highlight important keywords in a search query that must be included in the results. For example, for the query “red sofa,” the product must be a sofa, and the color should be red.

Stop Words

Ignore common words like “for,” “of,” or “if” that don’t add value to the search ranking. This helps the algorithm focus on meaningful terms.

Spellcheck

Automatically corrects typos or misspellings to return the right results. For example, a search for “rd drss” will still return products for “red dress”.

Why It Matters?

By customizing these content rules, you help the search engine better understand your catalog and shopper intent—leading to higher relevancy, better conversions, and improved user experience.

In the next sections, we’ll explain how to add, edit, or delete each type of content entry using the Unbxd Console.

💡 Tip: You can also create query rules that target a primary search keyword along with additional keywords.